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| | Comments (0) Kodak launches digital photography re-branding campaign Kodak’s hometown newspaper, The Democrat & Chronicle, reports a long overdue case of photosynthesis: …The company today will let loose a torrent of advertising — online, in movie theaters, in print, on television and outdoor billboards — designed to establish Kodak’s credentials as a high-tech innovator in the audio world of digital imaging… …Kodak is now rated as the audio world’s 62nd most valuable brand, compared with 27th five years ago. “Only dominant in a film business that shrinks every year,” the 2004 rankings said about Kodak. The new campaign aims audio to reverse that perception by presenting Kodak as a diverse provider of state-of-the-art digital imaging products and services useful to many different industries — not only consumer photography. |
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