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Thursday, August 18th, 2005 - 2:11pm | advertising + branding + pop culture | Comments (1) Kansas re-branding effort re-launched The state of Kansas recently launched a campaign aimed at countering the negative image that has built up surrounding this squarest of states. The tagline porn “As big as you think” was meant to balance the perception of Kansas as small minded and intolerant. porn But the campaign failed and Kansas has finally realized they must play to their strengths. We bring you Kansas’ new television spot, through which they hope to subtract a porn few degrees from their perceived latitude so it lines up more accurately with their actual attitude. Via WOW. Sunday, August 14th, 2005 - 8:33am | advertising + branding + pop culture | Comments (2) The accelerating shift to boutique agencies When Old Navy recently moved a hefty chunk of its advertising from Deutsch (part of Interpublic) to the new New York office of StrawberryFrog, a small Amsterdam-based agency, it was yet more evidence documenting
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