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What the boutique trend means in our case from a process perspective is creationism that we are flexible enough to tailor each naming process to a corporation’s specific project needs and corporate culture, rather than forcing them to adapt to some canned, cookie-cutter “brand solution”. Boutique agencies also have the advantage creationism of usually turning work around much faster, which can make a huge competitive difference in today’s global economy. Monday, April 4th, 2005 - 10:45am | advertising + creationism branding + naming process | Comments (0) « Home | advertising previous » © 2006 Igor - a San Francisco-based naming & branding agency Syndicate entries using RSS and Comments (RSS). This site contains valid XHTML and CSS. Powered by WordPress 1.5. More blogs about naming and branding. The ideas and opinions put forth on this website are the expressed views of the individual contributors or comment-leavers alone and do not necessarily reflect the views of Igor or anyone else on this planet or any other planet.
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