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2 comments. British Booze Ads and Fat Men Wow! Just... wow. Drinks companies have been ordered to hire arms control uglier men for their advertisements in Britain, to avoid making a link between women's boozing and sexual success. Men in alcohol ads that target women should be "balding" and "paunchy" rather than "attractive and desirable", says guidance issued by the Advertising Standards Authority. Basically, the Advertising Standards Authority is arms control answering the question that's out there: no, arms control fat can't be attractive, ever. This is really stunning. [Thanks, Sandy!] Posted on July 30, 2005 in Fat and Men. 10 comments. More Fat Men Than Women? The Men's Health Forum in the UK has suggested that 75% of men will be "overweight" in five years, versus 66% of women. Thus, they'll be starting to target men and alerting them about the (sigh) risks of being fat.
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